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Privacy Policy
Sites covered by this Privacy Statement
This Privacy Statement applies to all BlueSeal.com-owned websites and domains, and our wholly owned subsidiaries ("BLUE SEAL websites.")
Links to non-BLUE SEAL websites
The BLUE SEAL websites may provide links to third-party websites for your convenience and information. If you access those links, you will leave the BLUE SEAL website. BLUE SEAL does not control those sites or their privacy practices, which may differ from BLUE SEAL's. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the BLUE SEAL Privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with BLUE SEAL; that sharing is governed by that third-party company's privacy policy.
Types of information we collect
This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.
* Personal information is information that is associated with your name or personal identity. BLUE SEAL uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with BLUE SEAL. We take seriously the trust you place in us. BLUE SEAL will not sell, rent or lease your personal information to others.
On some BLUE SEAL websites, you can order products or services, request information, subscribe to marketing or support materials, register yourself, or apply for a job at BLUE SEAL. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data.
To personalize our websites, services or communications and improve our products and services, we may also ask you to provide us with information regarding your personal or professional interests, demographics, and experiences with our products or services. Providing this additional information is optional.
* Non-personal information is data about usage and service operation that is not associated with a specific personal identity. BLUE SEAL collects and analyzes non-personal information to evaluate how visitors use the BLUE SEAL websites.
Non-personal data we collect may include the pages visited on the BLUE SEAL websites, unique URLs visited within BLUE SEAL.com, browser type and IP2 address.
Children's privacy
BLUE SEAL is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. BLUE SEAL does not knowingly collect information from children under the age of 13 and BLUE SEAL does not target its websites to children under 13.
How we use your information
BLUE SEAL uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize some BLUE SEAL websites. Occasionally we may also use your information to contact you for market research regarding BLUE SEAL products or services. Credit card information is used only for payment processing and fraud prevention. Sensitive personal information is collected only to facilitate our financial service providers' credit decisions and will be shared with them only with your permission. Credit card information and sensitive personal data are not used for any other purpose by our financial services providers or BLUE SEAL and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.
In order to offer you a more consistent and personalized experience in your interactions with BLUE SEAL, information collected through one BLUE SEAL service may be combined with information obtained through other BLUE SEAL services.
Non-personal data is aggregated for reporting about BLUE SEAL website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.
Who we share your information with
BLUE SEAL will not sell, rent or lease your personal information to others. BLUE SEAL will not share your personal information with third parties. BLUE SEAL shares customer information across BLUE SEAL-owned business entities, but only as described above in "How we use your information."
BLUE SEAL contracts with third-party service providers and suppliers to deliver complete products, services and customer solutions described in "How we use your information." Suppliers and service providers are required to keep confidential the information received on behalf of BLUE SEAL and may not use it for any purpose other than to carry out the services they are performing for BLUE SEAL.
BLUE SEAL will not share personal information with any other third parties without your permission, unless to: (i) respond to duly authorized information requests of governmental authorities; (ii) comply with any law, regulation, subpoena, or court order, (iii) help prevent fraud or to enforce or protect the rights and properties of BLUE SEAL or its subsidiaries; or (iv) to protect the personal safety of BLUE SEAL employees and third parties on BLUE SEAL property.
Your choices
BLUE SEAL gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and BLUE SEAL-wide marketing communications. BLUE SEAL-wide communications may include new product information, special offers, or an invitation to participate in market research.
Access to and accuracy of your information
BLUE SEAL strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of BLUE SEAL's websites may limit access to specific individuals through the use of passwords and other personal identifiers.
Keeping your information secure
BLUE SEAL is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, BLUE SEAL has in place appropriate physical and managerial procedures to safeguard the information we collect.
Changes to this Statement
If there are updates to the terms of BLUE SEAL's Online Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it, and what choices you have. For material changes to this Statement, BLUE SEAL will provide notification to affected customers.
Contacting us
We value your opinions. If you have comments or questions about our privacy policy, please send them to the BLUE SEAL Webmaster or write to us at the following address:
Blue Seal Feeds, Inc.
P. O. Box 8000
Londonderry, NH 03053
1-800-367-2730
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